Packaging - A Major Factor in the Sale

Many times, the product's packaging is just as significant as the product itself. Of course, this isn't always the case if you're creating industrial gear. However, in the case of consumer goods, packing may be a critical component. Collectors' items, such as limited-edition Swatch watches, are perhaps the most extreme example. In such instances, the state of the product's packaging has a significant impact on its resale value. Collectors that know what they're seldom doing even open the box.

The L'Eggs phenomenon was another instance where the box was as significant as the contents, if not more so. These women's stockings were meant to be sold in supermarkets and were packed in a two-piece egg-shaped container. To put it another way, the makers of L'Eggs took a standard commodity product with a high purchase frequency. They packaged it in a packaging that was wonderfully tailored for a specific distribution channel. This little product received much attention and appreciation, and the "buzz" was all about the box.

Most packaging material manufacturers have in-house design teams that can create free prototypes for you.

"In a congested shop setting, packaging should educate and catch the consumer's sight."

Many freelance package designers may assist you with a charge. Consider employing this kind of resource if you've concluded that a drastic packaging change is what you need to stand out from the crowd and be recognized for who you are.

Before hiring outside packaging aid, ensure that this potential vendor has clear parameters on how much you can afford to spend, the quantities you'll need at first, and the reorder cycle you're expecting. Depending on the information you supply, certain sellers may exclude themselves as being either too large or too little for you.

Experts are fantastic, and I never hesitate to hire one when I want their services. However, you should be aware that there are several sources for packaging inspiration. I like shopping at department store makeup counters. (Product packagers in the cosmetics industry are pretty creative.) How else could you justify charging such a high price for water and other commonplace ingredients?) Go to a packaging trade show or a similar industry trade event if you don't want to be near a cosmetics counter. Remember that you don't have to examine packaging for items that are identical to your own. A clever packaging concept that sells socks might also sell clocks.

In this debate, we must not ignore functionality. Remember that packaging in a congested shop should educate and grab the consumer's attention. I've seen a lot of razzle-dazzle packaging that didn't say anything about what was inside. This is a blunder. In some manner, your packaging should clearly express the product's potential advantages to the potential consumer.

The package must not only attract the consumer's attention and convey the product's advantages, but it must also protect the goods. Depending on the nature of the product, functional requirements may take precedence over aesthetic requirements. If your product is made of glass, its packaging must first safeguard something delicate. (It makes me think of light bulb packing.) Point-of-sale factors may also have a significant impact on your packaging. If your product is often sold straight from the box (usually a lower-priced item), a full-color, creative, easy-to-understand container that showcases the product to its most significant advantage may be the ideal packing option.

"A good package can't compensate for a bad product, but sizzle sells, and packaging produces sizzle."

Ensure your company's name and logo are displayed on the packaging. This is a cost-free method of establishing your brand. Polyester film manufacturer

Is it probable that your product will be offered as a gift? If that's the case, the packaging stakes are sure to rise. Is your product going to be provided in a display case? If that's the case, will you or a custom design the display? If you're unsure how to respond to these questions or why they're significant, consult one of the experts I mentioned. Before they start designing your package, they'll have a set of questions they'll want you to answer. You will save time and money in the long run if you get the appropriate answers to these types of queries upfront.