What Makes A Good Product Packaging?

 If you're in the manufacturing industry, you already know how important it is to have a strong brand. However, one thing is certain. The packaging of your brand heavily influences a consumer's purchasing choice.

Consider the last time you choose a product from a store shelf. What prompted you to purchase that particular item?

Aside from the goods and pricing, I believe it's reasonable to assume that the things that motivated you to pick up the product first had to do with the brand, design, and message on the packaging.

A well-known brand, a nice-looking and well-designed box, and language that speaks clearly and directly to a consumer's unique requirements and wants will entice them to pick up your goods.

And here's the deal: if you're not selling directly to consumers, you'll need to persuade the retailer or buyer that your product is worth taking up shelf space in their shop. So, in essence, you're attempting to please both a buyer or a retailer and the customer; a difficult task is given the number of competing items that are continually fighting for shelf space.

When presenting a product to a merchant, I'm frequently asked how significant packaging is. My response is always vitally necessary! What's more, here's why.

JoAnn Hines, often known as the Packaging Diva, is a top consumer products packaging expert who presents some key statistics on her blog that demonstrate why packaging is so crucial and can make or break a sale:

• It takes the typical consumer only 2.6 seconds to decide whether or not to buy your goods. (Will your product be able to stand out from the crowd?)

• Eighty-five percent of the time, women influence or make the purchase choice. (Know your target demographic, but you have to sell to her first regardless of who she's buying for.)

• At the shop, 70% of all purchasing choices are made. (This gives you a limitless number of opportunities to communicate your product's narrative, as long as you can keep their attention.)

Because shop owners and retail buyers are aware of the factors mentioned above, they examine the product and the complete presentation of the product line to sell via things on their shelves.

So, what can you do to make your brand packaging stand out from the crowd?

Keeping in mind that the sheer number of aspects involved in what is thought to be a good package makes this list far from complete, I believe a few are worth mentioning.

Name. A catchy name, a quirky, hilarious name, a short, easy-to-remember name, a name that specifies precisely what the product does...these are just some of the attributes that have shown to work in a word.

The overall appearance and design. The general structure of the box is perhaps one of the most crucial things that attract a customer. Colors, font, simplicity, the proper mix of white space, excellent use of pictures or drawings, and so on are all aspects that may make a box stand out. If done correctly, packaging may be pretty expensive, so engage a professional graphic designer or augment your efforts with a marketing specialist who knows brand packaging.

Copy. Know your target client and present them with valuable and informative information engagingly and expressively that corresponds to their requirements, goals, desires, and lifestyle. Benefits are even more significant than features when choosing a product. How will the product help them solve a problem or make their lives easier? What is its one-of-a-kind selling point that will entice a buyer to buy? Unlike smaller independent stores, Larger chains are unlikely to have a salesperson on the floor to assist clients. Thus it would be to your benefit as a manufacturer to ensure that your packaging can stand alone and operate as its salesperson!

Engineering of packages. A box should be attractive, but it should also serve as a decent home for your goods, providing a haven for them. With this in mind, employing a professional packaging engineer or a skilled package designer might be advantageous. Is it necessary for it to be an open box so that the customer can touch and feel it, or do they need to be able to press a button to hear it produce a sound? You might also use a closed box or shrink-wrap if you don't want the merchandise to get filthy. Is it preferable to put it on a shelf or hang it on a rack? Is a corrugated box, a clamshell, or a cloth bag the better option? How do you think they'll be displayed on store shelves? It's also crucial to ensure that each box can resist transportation and isn't readily destroyed when on the shelf for an extended period. Retailers don't like it when packages come apart, which can hurt your brand. BOPP film manufacturer

Sustainability. Many customers are becoming more environmentally concerned and socially responsible, so packages that are recyclable or employ recycled materials and have a reduced waste factor (meaningless interior packaging materials) are driving considerations.

Whether your items are offered online, in catalogs, in local mom-and-pop shops, or bigger retail chains, it's crucial to remember that brand packaging plays a critical influence in the purchase decision of buyers and consumers.